Quite a few people are duly amused to learn that the title of Jonah Goldberg’s forthcoming book has been changed from Liberal Fascism: The Totalitarian Temptation from Mussolini to Hillary Clinton to the more alliterative and somewhat less incendiary Liberal Fascism: The Totalitarian Temptation from Hegel to Whole Foods. But it is a bit odd insofar as Whole Foods CEO John Mackey is not, in fact, a liberal but rather a fairly vocal libertarian.
Here’s Jonah ‘s response to one such critic:
Brad Plummer [sic] is having predictable good fun with it. Of course, he doesn’t really seem to know what he’s talking about (oh, and it’s not like it’s news to me that the owner of Whole Foods is a self-described libertarian but maybe the German obsession with organic food and environmentalism, for two examples, is news to Plummer). But that’s okay, it’s what I expected.
I suppose I should wait for the full elaboration of this argument, but my first thought was that the Photoshopping satirist I mentioned in a post earlier today has a card that fits the occasion almost perfectly:
I say “almost” because, really, that final line would have to read “tempeh sandwiches” for it to be perfect.
Addendum 2: Hmm, does anyone whose coding chops haven’t atrophied as badly as mine feel like putting together an automatic Goldberg Title Generator? Just a simple widget that would churn out Dadaist strings of the form: “Liberal Fascism: The [pejorative] temptation from [hoary theorist] to [contemporary public figure or cultural phenomenon].” The possibilities are endless!
One option might be for Goldberg to change the title to The Road to Serfdom, which is what F.A. Hayek called this book when he published it 50-odd years ago. Goldberg should know, though, that a cartoon version of Hayek’s most famous work is already in circulation.